Designing Your Own Site

Some people take to web design like a duck to water but if you're not a natural technophile, you may prefer to find a good designer and brief them thoroughly. Before you decide to take on the job yourself, it's certainly worth thinking through some of the following considerations first.

• Like any other marketing activity, a website works best if it is carefully planned and executed to maximise its effectiveness - it may be difficult to gather enough expertise to do a professional job.
• Building a web site can be time-consuming, and can divert you from more important aspects of your business.
• You may need to acquire and learn how to use several pieces of software, and install additional hardware as well.

Content Management Systems

Content management systems (CMS) make it possible to create Web pages as easily as creating a word processed document. As yet this technology is not widespread, and there are various requirements, but using the system means you can create and update your web site using any suitable computer with an Internet connection, anywhere in the world. You will still need picture-editing software.